Privacy Policy

This Privacy Policy explains how Aura Consulting. Marlena Ferst (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit and use our website.

We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner, in accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws.

This policy applies only to our website. Where our website contains links to third-party websites or services, their privacy policies will apply separately.

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What data do we collect?

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We collect limited technical and usage data relating to how our website is used, only after you have accepted analytics cookies.

This may include:

• Pages visited and interactions on the site

• Time spent on pages

• Device, browser, and operating system information

• Approximate location data (such as country or region)

We do not collect:

• Names

• Email addresses

• Phone numbers

• Account or login information

• Payment or billing details

Any personal data provided when using third-party services linked from our website (such as booking a time slot via Google Calendar) is collected directly by those third parties and not by us.

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How do we collect your data?

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We collect data in the following ways:

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• Through cookies and similar technologies, where you have accepted analytics cookies via our cookie consent banner.

• Through third-party services, where you choose to leave our website and interact with external services (such as booking a time slot via Google Calendar).

We do not collect data through forms, user accounts, or direct submissions on this website.

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How will we use your data?

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We use the limited data collected through our website to:

• Understand how visitors use our website

• Monitor and improve website performance and functionality

• Improve the overall user experience

We do not use this data for:

• Direct marketing

• Profiling or automated decision-making

• Selling or sharing personal data with third parties

Any data processed for analytics purposes is used only in aggregated form to support website improvement

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How do we store your data?

We do not store personal data collected directly through this website.

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Where you have accepted analytics cookies, limited technical and usage data will be processed by our analytics providers (Google Analytics 4 and Microsoft Clarity) to help us understand how the website is used and to improve the site.

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We take appropriate measures to protect the website and any data processed in connection with it, including access controls and security practices designed to prevent unauthorised access, alteration, disclosure, or loss.

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Where you have accepted analytics cookies, limited technical and usage data is retained for up to 2 years for the purposes described in this Privacy Policy. After this period, the data is automatically deleted or anonymised in accordance with our analytics provider retention settings.

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Marketing

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We do not use this website to collect personal data for marketing purposes.

We do not:

• send marketing emails from this website,

• run newsletter sign-ups,

• sell personal data, or

• share personal data with third parties for their own marketing.

If this changes in the future, we will update this Privacy Policy and (where required) request your consent.

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What are your data protection rights?

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Under the General Data Protection Regulation (GDPR), you have the following rights in relation to your personal data:

• The right of access: You have the right to request access to any personal data we hold about you.

• The right to rectification: You have the right to request correction of inaccurate or incomplete personal data, where applicable.

• The right to erasure:  You have the right to request the deletion of your personal data, under certain conditions.

• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

• The right to object to processing: You have the right to object to the processing of your personal data, under certain conditions.

• The right to data portability: You have the right to request that your personal data be transferred to another organization, or directly to you, where technically feasible.

Please note that some of these rights may be limited where data is processed in an aggregated or anonymised form, such as website analytics data.

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If you make a request, we will respond within one month, as required by GDPR.

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To exercise any of these rights, please contact us using the details provided below.

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Cookies and analytics

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What are cookies?

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Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, as well as to provide information to website owners about how the site is used.

Cookies may collect technical information such as browser type, device information, and pages visited.

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How do we use cookies?

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We use cookies for the following purposes:

• To ensure the website functions correctly and securely

• To remember your cookie preferences

• To understand how visitors use our website so we can improve its performance and usability

Analytics cookies are used only after you have given your consent via our cookie consent banner.

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What types of cookies do we use?

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Our website uses the following categories of cookies:

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Essential cookies

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These cookies are necessary for the website to function properly and cannot be disabled. They are used for core functionality, security, and to manage cookie preferences.

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Analytics cookies

These cookies help us understand how visitors interact with our website by collecting information such as pages visited and interactions on the site.

Analytics cookies are disabled by default and are only activated if you explicitly consent to their use. We use analytics tools provided by third parties (such as Google Analytics 4 and Microsoft Clarity) to process this data in aggregated form.

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How to manage cookies

You can manage or withdraw your cookie consent at any time through the cookie settings available on our website. You can also configure your browser to block or delete cookies, although doing so may affect the functionality of certain parts of the website.

For more general information about cookies, you can visit allaboutcookies.org.

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Privacy policies of other websites

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Our website may contain links to other websites or services. This Privacy Policy applies only to our website.

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If you click on a link to a third-party website, you should review their privacy policy, as we are not responsible for their data protection practices or content.

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Changes to our privacy policy

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We keep this Privacy Policy under regular review and may update it from time to time to reflect changes in legal requirements or how we operate our website.

Any updates will be posted on this page.

This Privacy Policy was last updated on 1.05.2026.

How to contact us

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If you have any questions about this Privacy Policy, the data we hold about you, or if you would like to exercise your data protection rights, you can contact us using the details below:

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Email: [your email address]
Address: [your business address, if applicable]

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How to contact the appropriate authority

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If you believe that we have not addressed your data protection concerns satisfactorily, you have the right to lodge a complaint with your local data protection authority.

For users in the European Union, this will typically be the data protection authority in your country of residence.